What’s in a logo? At first glance, it may look
like an ordinary image but in truth, a logo signifies so much more. A brand’s
logo is one of the first things that consumers see, so it is extremely
important that it is designed thoughtfully, with the company’s values and
mission in mind. When not done correctly, a logo can easily turn off a
potential customer and can end up damaging a brand’s reputation.
Before a logo is ever published and revealed to
the public, multiple people including the company’s founders and marketing heads
have already reviewed and deliberated on the best visual images to represent
their brand. Colors, shapes and even font styles are important elements that
are taken into consideration. The best logos will not just represent their
brands well; they also stand out from the sea of competition, which is a hard
thing to do because there are so many brands in the market.
The big brands always stick to simple,
easy-to-remember logos. McDonald’s has the golden arches, Apple has the bitten
apple and Twitter has that adorable blue bird. Images like these are more
distinguishable, which makes the brand more appealing to their customers. Come
to think of it, you are more likely to choose a product whose brand logo is
familiar to you. This represents familiarity, reliability and consumer trust. Can
you really trust a company with a bad or unappealing logo?
Sometimes, though, our memories can fail us. You
think you know your favorite fast food’s logo but do you really? We have
rounded out some of the most popular and iconic logos of all time and did a
little switcheroo. If we changed some of the colors and switched up the shapes
and lines, do you think you can still distinguish the right logo? This quiz is
harder than you think and you need a good memory to ace it. Are you ready? Take
the quiz and check your logo memory knowledge!